A TREASURE TROVE OF IDIOCY

When did people get so confused about restaurants? Restaurants are simple. They are businesses. They are designed to offer a specific concept, theme or style of food to the public. Potential customers can then decide whether or not to patronize a specific restaurant if what is being offered suits their personal tastes. Simple, right? Not anymore it isn’t. Entitlement is strong in the 21st century.

These days, certain people choose to ignore what a restaurant is actually offering, and instead will just go in and start barking orders. Most operators do their best to accommodate reasonable requests, but “reasonable” has become a highly subjective term. Many people now seem to think that “reasonable” means whatever random, idiotic thought pops into their head. And if their arbitrary demands are not met, then threats of posting bad reviews on social media will ensue. To be clear, these demanding customers are ignorant pricks, but sadly they seem to be growing in number.

The Vortex is an age-restricted bar, but we encounter people demanding that their toddlers be allowed in all the time. And they get mad, really mad when they’re denied access. From time to time, someone will even come in demanding that we prepare a strictly vegan meal – at our burger joint. That’s like going to a vegetarian restaurant and demanding a steak. But I’m sure people do that, too. Irrational demands like these are selfish and tactless, yet restaurant operators are forced to deal with them every day.

I’m not talking about corporate chain operations that sell food-like products to the masses in generic settings. Their goal has always been to appease the lowest common denominator. I’m talking about independent, small-businesses that operate on slim profit margins to offer truly unique dining experiences. Anyone who wants these places to keep existing in the world should not expect them to spend time and money trying to please every single person on the planet. It can’t be done.

Naive new operators will often try to please everyone, especially the self-entitled jerks who bark the loudest. But by doing so they may be diminishing the authenticity of the experience for people who appreciate what they actually ARE offering. I know it can be difficult to stand by your convictions with a serious investment on the line. But staying true to yourself is a major component of becoming successful. So be strong, and ignore the disgruntled bullies. Nowadays most people realize that “one-star” reviews are a treasure trove of idiocy written by pathetic whiners and crybabies. So ultimately, my advice to young entrepreneurs is simple: If you are passionate about your creative vision, don’t let the bastards ruin it.